Come and sip a cup of coffee or matcha with us!
Where is your atelier?
The Amka Design Studio is located in Noida, everything was built from the deck up, the perfect mélange of formation and functionality, romantic wall paintings and candor, where everything created for the space truly belonged to us.
The simple aim was to create a unique experience for anyone who walked through the door. While keeping the interiors minimal, our quaint style of detailing is synonymous with the brand and adds an extra note. The fashion work displayed in the atelier, the antiques and other souvenir in the treasure cabinets is treat for the eyes.
What is your inspiration behind the brand?
Our main source of inspiration is simple ‘mould and form’, Amka’s quaint, inimitable minimal detailing and trans seasonal styling have always been the key focus, inspiration from the minimal shore movement and blending it with the sea ornaments, we are keen on construction, overall drama of reflections, lava, marble, desert air, river veins, nature aesthetic and landscapes.
We place a heavy emphasis on the type of materials we select, be it silk, linen cotton, feather and leather. We make a lot of conceptual sketches in the beginning stages of the process which eventually carry through to the sample development phase.
What is your story?
Amka is one of the India’s hidden gem inspired by minimalism and detail-oriented craftsmanship,contemporary design brand that has sculpted the imagination of the frozen world through its carefully curated design lens and artisanship that preserves artisanal sensibilities and mix media art to harmoniously blend,
We craft campaign experience that celebrates design and craftsmanship both. Whether it’s inspired or artisanal or imaginative, this journal is literally an illustration of how we see the world, borrow our lens to witness the things we love and do.
What is your creative voice?
Each Designer has their own design methodology. At amka, we believe design holds a higher motive and should be a metaphor for happiness, positivity and adaptation of the world we are part of. Design is transformative in nature like good mountain formation, we respect the structural integrity of a product and at amka we are obsessive about taking age-old techniques and reviving them to modern day lifestyles. We are in no rush but we’re never standing still.
The details, materials, shapes, styles and structures; everything is chosen meticulously and built thoughtfully keeping in mind the end product. The love of vintage plays a big part in our design approach, the idea that good quality artefact can potentially be passed down and admired through generations and that is something that feels sentimental to us and while staying relevant and fresh as we aim to keep the aesthetic ageless.
Who made my clothes?
Amka is a tribute to quintessential Indian taste, blended perfectly with contemporary interpretations in design, material and craft. The Indian love story being a global, aspires everyone to the reminiscence, spirituality and intimacy of the incredible life, landscape and an endless collection of eclectic modern and breathtakingly beautiful nature.
We create all our samples in-house with a core team of designers and master sample makers, this process is very well thought of and organised. We go through few samples perfecting every single detail before it heads to production. We take our time to analyse the function of each design.
Our artisans, called karigars are our beloved craftsmen. We begin the production after the sample is perfected and the pattern is made. our products are all made-to-order and made by hand in batches by our trusted karigars. Each detail is inspected very carefully to ensure it meets our high standard of quality.